About
me
Originally from the UK, Mel has lived in Australia for nearly two decades. She has been creating content for over a decade and also runs a popular motherhood IG, ‘Noosa Mum.’
Services
- Creative strategy
- UGC Creator sourcing
- Paid + organic UGC
- UGC Photography
- Script writing
- Monthly retainers
- Influencer Sponsorships via Noosa Mum
- Social Media Management
Need a 40+ male Australian creator....
Mel’s husband Mark also has experience in creating UGC for brands as well.
Results
FEEDBACK
UGC EXAMPLES
Case Studies
ARCHIES:
Objective:
Archies Footwear aimed to kickstart the Australian summer with a UGC campaign that leveraged content creators to drive engagement and brand awareness through whitelisting on Instagram and Facebook.
Strategy and Execution:
- Concept Creation: Mel developed the entire concept for the ad, focusing on the comfort and arch support benefits of Archies thongs.
- Scriptwriting, Filming, and Editing: I wrote the script, filmed, and edited the video content, ensuring it aligned with the brand's vision for a casual, yet engaging summer vibe.
Results:
- Ranked top 15 out of 40 creators.
- Achieved 1 million views.
- High engagement across Instagram and Facebook (likes, shares, comments).
MICRO MUNCHY:
Objective:
Create a testimonial recipe video showcasing the convenience, speed, and quality of the Micro Munchy Toastie Maker, highlighting its unique selling points such as ease of use, crispy texture, and quick clean-up.
MICRO MUNCHY:
Strategy and Execution:
- Concept creation, scriptwriting, filming, and editing.
- Demonstrated how to make a golden, crispy toastie in minutes, highlighting the product’s simplicity, convenience, and non-stick features.
- Included close-ups, reactions, and personal experiences to engage the audience.
Results:
- ROAS of 3.83, leading to months of whitelisting.
- Ongoing brand collaboration due to high video performance.